Concrete Market Fit
Each product tier has a defined target customer, price range and retail setting.
Italian character.
A wider horizon.
A men’s footwear house with Italian manufacturing and a U.S. retail history. This proposal outlines a new product and pricing strategy across wholesale, in-store retail and e-commerce. It also presents a selective distribution approach and a proposed model for the U.S. in-store relaunch.
Explore the presentationPRODUCT / INTERNATIONAL DISTRIBUTION / U.S. RETAIL
01 / The product
Designed with a point of view
Character starts
with the shoe.
Manufactured in Naples, Italy. Hand-colored leather, considered proportions and a collection that moves from classic dress shoes to contemporary casual styles.
2015U.S. brand launch
180Historical U.S. retail accounts
A foundation built through independent prestige retailers across the United States.
Historical account reach reflects the brand’s distribution history, not its current active account count.
02 / Proposed product and pricing strategy
Target U.S. retail · USD
A new direction
for every channel.
The proposed product and pricing strategy applies across wholesale, in-store retail and e-commerce. Each of the three brand positions has a defined customer, retail context and target price level.
BrandPositioning & retail fitTarget U.S. retail
Coloratura
by Jose RealLuxury footwear
Luxury boutiques and select department stores. A personal client experience through trunk shows and custom orders.
$695 to $1,000
Jose Real
The core collectionPremium designer footwear
Premium footwear and menswear retailers. Italian design for dress and contemporary wardrobes.
$400 to $500
JR9
by Jose RealPremium casual footwear
An extension for a more casual customer.
$375 to $395
The ranges shown are proposed U.S. retail prices in USD. Final assortments and international retail pricing would be defined by market.
The product / In detail
Details that define the shoe.
A recognizable design language
A study in color
and texture.
The product is the starting point. Leather finishes, shape and sole design give the collection a recognizable character across different ways of dressing.
View the selectionThe Jose Real selection
Select an image to explore
The visual collection
More ways
to wear Jose Real.
Explore the styling, leather finishes and sole details. Select an image for a closer look.
22 images
03 / International distribution
Selective partnerships
The right product.
The right partners.
Develop selective wholesale distribution with retailers and distributors who understand premium men’s footwear and can build a lasting local business.
Build selective coverage
Prioritize independent premium menswear, specialist footwear stores, luxury boutiques and qualified distributors.
Support the sell-through
Bring product knowledge, styling content, on-site demonstrations and trunk shows to the retail relationship.
Keep development close
Direct access to the founder as designer and product developer allows thoughtful responses to local customer needs and selected exclusive styles.
Coloratura / A personal retail experience
Discover Coloratura
in store.
Selected luxury retailers can host Coloratura trunk shows and take custom orders.
Clients can try on styles and discuss finishes with the retailer before placing an order.
04 / The U.S. retail vision
A proposed destination retail model
A destination
closer to the customer.
A personal footwear environment in accessible, non-prime locations serving affluent local communities. The ambition is to build repeat visits through product, service and relationships.
More options.
A practical opening path.
Looking beyond prime shopping streets broadens the potential premises available. Adaptable layouts are intended to simplify site selection and fit-out, support faster openings and control CAPEX.
Easy arrival.
Personal attention.
Convenient parking, privacy and attentive service make the visit deliberate and comfortable. Local relationships and appointments support a business built around its community.
All store images are illustrative concepts. Final premises, finishes and opening plans would be evaluated for each location.
A repeatable approach / A local partner in each market
One retail identity.
Room to adapt.
The long-term vision is a scalable U.S. network developed state by state with suitable commercial real estate investors and local partners.
Product and retail identity
Design direction, collection development, merchandising and a consistent customer experience.
Market and property expertise
Local knowledge, access to suitable premises and support in evaluating and adapting each location.
Establish the concept in selected markets, validate local demand and the customer experience, then consider further locations. The expansion vision is proposed; partners and rollout commitments are not yet secured.
The Jose Real wardrobe
Designed for everyday life.
05 / The person behind the product
Jose
Gomez Real.
Founder · Designer · Product developer
Jose’s roots in shoemaking go back to Almansa, Spain, where his family helped found Mezlan. He has spent more than 25 years in footwear design, product development and international distribution.
He launched Jose Real in the United States in 2015, combining his Spanish footwear heritage with manufacturing in Naples, Italy. The brand went on to reach 180 U.S. retail accounts over its distribution history.
Today, he leads the brand’s new direction, including the proposed U.S. in-store relaunch. Retail and distribution partners work directly with him on collection development, market needs and selected exclusive styles, bringing design and commercial decisions into the same conversation.
A contemporary point of view
A more relaxed expression.
Let’s start a conversation
Let’s define
the next market.
Discuss product fit, priority territories and the right distribution partners. The U.S. retail concept provides a separate path for future local real estate partnerships.